Marketing, websites and apps
Social posts, planned once, posted every time.
A month of posts is written once in your own voice and set to a schedule, so a busy week never turns into a silent feed.
Hair Studio
- MonA new style, postedScheduled Posted
- WedA before and after photoScheduled Posted
- FriAn offer, out at 9amScheduled Posted
- Posted, on scheduleScheduled Posted
- A comment, replied toScheduled Posted
The problem
The feed that goes quiet at the worst time.
- 01
The moment real work picks up, posting is the first thing to stop, and it always feels like the easiest, safest thing to drop for now.
- 02
A post gets written in a rush, late at night, on a phone in bed, then nothing goes up again for another fortnight or more.
- 03
You can feel the feed going quiet, and you know people notice, even if nobody says anything about it.
- 04
Coming up with something worth saying every single week is its own job, on top of the one you already have.
What usually happens
- Posting depends on whoever has five minutes free that day, so it stops the moment nobody quite does, week after week.
- Content gets written the same day it's due, in whatever ten minutes are free, rather than planned properly ahead of time.
- Every platform is treated the same, even though the people using each one, and what they respond to, are different.
- Nobody is quite sure what's actually landing, so the same kind of post keeps getting made out of habit.
How we do it
- A month is planned in one sitting, in your own voice, so posting never again depends on you remembering, or finding the time.
- Each platform gets content that suits it, not the same post copied and pasted everywhere.
- It publishes to schedule on its own, whether that week is quiet, or completely full.
- What's actually working shapes what gets planned next, instead of guessing and hoping.
How it works
The plan
- 01Show us your voice
What you post now, in what tone, and what you'd rather not think about again.
- 02A month gets planned
Written for each platform separately, for you to look over and agree just once.
- 03It posts on schedule
Every week, without fail, whether you have an hour spare or none at all.
Always watching
It checks itself
Each post is watched after it goes out, week by week, not just written, scheduled and forgotten about once it's live.
- Which posts and which platforms are actually landing, and which aren'tChecked
- Quiet weeks, caught and filled before the feed goes properly coldChecked
- What to plan more of next month, based on what's working nowChecked
- Comments and messages, checked so nothing sits unanswered for longChecked
What you get
What's included
- A month of posts, written in your voice
- Content planned for each platform separately
- A posting schedule, kept to automatically
- Comments and messages checked daily
- A monthly look at what's working
- Photos and simple graphics prepared for each post
- A plan you agree once, not post by post
- Quiet weeks spotted and filled before they show
For your IT teamThe technical side, for whoever looks after your systems.
- Posts publish through each platform's own official API, using the access you grant, never a shared password.
- A single content calendar holds the plan for the month, with every post's status visible.
- Access can be limited by platform and revoked at any time.
- Engagement data is pulled from each platform's own reporting, not estimated.
- Everything posted is logged, so there's a record of what went out and when.
Questions.
Do you write the posts?
Yes, in your own voice, from a plan you agree at the start of the month.
Which platforms do you cover?
Whichever ones your customers already use, so the effort goes where it's actually seen.
Does it post without me checking each one?
Once you've agreed the plan for the month, it keeps to it without you having to remember each post.
Can I change something at short notice?
Yes. A post can be swapped or pulled any time before it goes out.
What does it cost?
It depends on how many platforms you want covered and how much you already have to work with. After a short call, you get a clear price before anything is built.
Goes well with
Keep going
- Marketing, websites and apps
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One team plans the whole campaign, builds it, runs it day to day, and watches what it actually brings in, so spend keeps moving toward whatever works best.
- Marketing, websites and apps
Reviews answered
Good and bad, answered the same day they land, in your own words, without you ever drafting a reply late at night after a long day at work.